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FURTHERING NATURAL MEDICINE
The Journal is working with various associations to further the development of natural medicine in South Africa and Africa.
The Journal is distributed throughout the natural medicine industry and reaches the public through various retail outlets including CNA, Woolworths, Exclusive Books, Dis-Chem, healthshops, pharmacies and Pick and Pay. We have a dedicated subscriber base, and back issues with subscription incentives are distributed at conferences, workshops and other related events.
The print run is 25,000 and readership is estimated at 100,000. The Journal will often be available in waiting rooms and other locations where people congregate and have time to browse.
Printed on 80gsm UPM Star Matt paper, and perfect bound, the journal always contains a minimum of at least 132 information packed pages. Vibrant full colour layouts through-out, in a size and format that is easy to read, makes Natural Medicine the best read in the field of health.
READERSHIP Research has identified and categorised our readers as:
* Healing professionals: Those who earn their income or a portion of their income from natural medicine or healing. * Those in the natural medicine industry: Businesses who manufacture, sell and distribute natural medicines. * The general public: These readers are generally intelligent, well educated and concerned about their wellbeing and the health of their families, friends, society and the environment.
LSM: 7-10+; (80% female) AGES: between 30-50: 60%; above 50: 30%; below 30: 10% EDITORIAL POLICY The Journal serves as a valuable educational vehicle on the uses and benefits of natural medicine. We pride ourselves with the fact that our articles are written objectively by professionals without any form of remuneration by us or industry. Articles are commissioned and published on merit and not influenced by industry. Our editorial excellence is backed by correct, researched and referenced information.
Content is not limited to medicine and healing and extends into lifestyle, environment and spirituality. While the focus is on natural medicine and healing, integration with allopathic medicine is always encouraged.
PRODUCT NEWS The Journal has numerous sections which are ideal platforms for industry to promote their products. Products are seen in a much better, supported light when featured within the appropriate sections. For example, the product news section is ideal for the launch of new products in the marketplace.
SPECIFIED BOOKINGS Adverts can be specified alongside objective articles. This provides advertisers product promotion opportunities backed by trustworthy information. Our readers benefit tremendously by firstly reading about a disease condition, and in addition learning about the natural treatment options which usually include natural substances such as vitamins, minerals and herbs. It makes an impact with the reader to see products advertised that contain these natural substances.
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